Joseph I. Rosenbaum ­— General Counsel

Joe, a New York based partner in the global law firm of Reed Smith LLP, chairs Reed Smith’s global Advertising Technology & Media Law practice. Joe has over 30 years of international experience across a wide range of sophisticated and complex commercial transactions, in industries including advertising, entertainment and media, financial services, travel-related services, technology and much more. Joe specializes in the law and policy arising at the intersection of advertising, technology and media, including on-line and behavioral advertising, social media, entertainment, finance, e-commerce, information security and digital rights, on-line gaming, promotions, privacy, security, risk management, and data protection, among others. Joe’s experience includes virtual worlds, mobile marketing, digital payments and PCI compliance, digital broadcasting, co-branded credit and gift cards, loyalty rewards programs, branded entertainment, on-line product placement and endorsements, user generated content, buzz, word of mouth and viral marketing, licensing, software development and outsourcing. In addition to leading the firm’s Mobile Marketing and Cloud Computing initiatives, Joe is also one of the leaders of the firm’s Digital and Social Media Task Force and a contributor and co-editor of the groundbreaking, Social Media White Paper entitled “A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon”.

Prior to going into private practice in 1994, Joe was in-house at American Express, where for almost 17 years, he had a wide range of senior management and legal responsibilities across American Express’ businesses, in the U.S. and abroad – including four years in Toronto, Canada, as Vice President, Secretary & General Counsel of American Express Canada. With a BS and MS, in addition to his JD, Joe taught chemistry and physics in New York for almost ten years before beginning his legal career.